by Drew Boyd | Sep 19, 2011 | Consultants, Evaluation Ideas, Innovation Method, Innovation Sighting, Kickstarter
Research in Motion, the maker of Blackberry, must reinvent its business model. Otherwise, it’s the end of the road as many market analysts are predicting. Time is of the essence, so the management team needs to accelerate its search for new directions and pursue...
by Drew Boyd | Sep 5, 2011 | Evaluation Ideas, Innovation Clusters, Inside the Box Innovation, Subtraction
New research suggests that you are likely to be more creative when you imagine the problem is someone else’s instead of your own. Evan Polman and Kyle Emich describe their studies in their April 2011 article that support this conclusion. In one study, 262...
by Drew Boyd | Aug 15, 2011 | Evaluation Ideas, Google, Kickstarter, Subtraction
Private equity firms can boost the value of their investment portfolio by applying a systematic innovation method along the entire investment value chain – before, during, and even after the investment. Private equity firms are collections of investors and funds...
by Drew Boyd | Aug 8, 2011 | Advertising Tools, Evaluation Ideas, Kickstarter, Subtraction, The Wheel
A quick and effective way to sort ideas generated during an innovation workshop is to apply brand coherence. This means grouping ideas around relevant themes that support new or existing brands. Ideation sessions can overwhelm you with hundreds of opportunities. Teams...
by Drew Boyd | Jul 4, 2011 | Evaluation Ideas, Google, Innovation Method
AOL succumbed to the myth that creating an eclectic workspace makes employees suddenly more innovative. The headline from USA Today reads: “It’s engineers gone wild at AOL: Quirky office space inspires app innovation.” Quirky? “The space you work in is a reflection of...
by Drew Boyd | Jun 20, 2011 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Kickstarter
"Red tape" is defined as the collection or sequence of forms and procedures required to gain bureaucratic approval for something, especially when oppressively complex and time-consuming. That's how Southwest Airlines describes other airlines'...
