by Drew Boyd | May 23, 2016 | Evaluation Ideas, Google, Idea Generation, Kickstarter
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.” But here’s the challenge. If you let...
by Drew Boyd | May 16, 2016 | Advertising Tools, Evaluation Ideas, Google, Kickstarter
Have you ever heard the expression, “Riding on the Coattails of Others?” What it means is – achieving success by associating with other people or groups. In sales and marketing, it’s another great way to create opportunities and improve your sales...
by Drew Boyd | Feb 8, 2016 | Creative Valentines Day, Evaluation Ideas, Google, Idea Generation, Innovation Method
You’ve heard that old adage – “Don’t judge a book by its cover.” The same holds true in creativity. We want to resist the temptation of judging ideas depending on where it came from. Yet, its very difficult for us to do this. If we like...
by Drew Boyd | Jan 4, 2016 | Evaluation Ideas, Google, Jared Diamond, Kickstarter, The Economist
Imagine your marketing team comes up with an idea for a great new product. You absolutely love it. But when you start shopping the idea around the building, you get some very strange looks from people. People are resisting the idea, and you and your team are getting...
by Drew Boyd | Nov 23, 2015 | Evaluation Ideas, Google, Jared Diamond
Imagine you’re working on a new initiative, and you come up with a great idea. You do some research on it, and you find some really good evidence to support your point-of-view. You think to yourself, “The team is going to love this.” So you go to your boss to pitch...
by Drew Boyd | Nov 9, 2015 | Advertising Tools, Evaluation Ideas, Google, Idea Generation, Innovation Method
A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship – meaning you’ve been given permission to interact with them. When I say loyal...
