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Innovation Sighting: Task Unification in Cars That Advertise

Innovation Sighting: Task Unification in Cars That Advertise

by Erica Gage | Feb 20, 2018 | Advertising Tools, Consultants, Ideation, Pinterest

Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car console screen lights up with an ad for the latest laundry detergent. Perhaps the concept seems foreign, but software companies,...
Innovation Sighting: Attribute Dependency in Swiss Trains

Innovation Sighting: Attribute Dependency in Swiss Trains

by Erica Gage | Dec 18, 2017 | Creativity Tools, Ideation, Innovation Method, Innovative Marketing

From a distance this newest railway revolution might look like a string of large barrels tied together. But the Stoos Bahn is now the world’s steepest funicular railway which just opened to the public. Taking over 14 years to build, and climbing at 110% gradient, the...
Innovation Sighting: Partial Subtraction for Better Beer Drinking

Innovation Sighting: Partial Subtraction for Better Beer Drinking

by Drew Boyd | Nov 16, 2017 | Ideation, Innovation Clusters, Innovation Method

The football season is into full swing. And, no doubt, countless beer drinkers experience the ever so frustrating tension of keeping a clear line of sight for that key play of the game without missing a gulp of their favorite brew. The engineers of the TV Beer Mug saw...
Innovation Sighting: Yet Another Multiplication in Cameras

Innovation Sighting: Yet Another Multiplication in Cameras

by Erica Gage | Nov 1, 2017 | Ideation, Innovation Method, Innovation Sighting, Jacob Goldenberg

Thanks to Light’s newest camera innovation, serious photographers may make it through their upcoming shot lists with a welcomed spring to their step. In attempt to lessen the load of the average DSLR camera, Light created the streamlined L16. Not surprisingly, the...
Innovation Sighting: The Subtraction Technique and the No-Huddle Offense

Innovation Sighting: The Subtraction Technique and the No-Huddle Offense

by Drew Boyd | Oct 23, 2017 | Google, Ideation, Innovation Clusters, Innovation Method

Few activities are more iconic to American football than the huddle. Bill Pennington, in his New York Times article, “Ready, Set, Gone! The N.F.L.’s Disappearing Huddle” thoughtfully fills out the history, the heritage, and the slow disappearance of this classic...
Innovation Sighting: Task Unification and GladWare Containers

Innovation Sighting: Task Unification and GladWare Containers

by Erica Gage | Sep 18, 2017 | Attribute Dependency, Consultants, Idea Generation, Ideation

GladWare containers have become a common household item. Most kitchens today have that designated drawer filled to the brim with self-stacking plastic wonders and the infamous lids with the center circle. Those center circles are most convenient, providing an...
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  • Episode 093: A Powerful New Web App to Generate Creative Ideas
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  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
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  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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