by Drew Boyd | Apr 20, 2015 | Attribute Dependency, Evaluation Ideas, Idea Generation, Ideation, Innovation Clusters, Jared Diamond
Think about how often you push buttons during the normal course of a day, at home, in our car, and elsewhere – elevators, crosswalks, and so on. Did you ever stop to wonder how many of those buttons you push don’t actually work? It’s called a placebo...
by Drew Boyd | Apr 13, 2015 | Attribute Dependency, Evaluation Ideas, Ideation, Innovation Clusters, Innovation Sighting
Who would use a cashless ATM? It seems like a ridiculous idea, because that’s the whole point of using an ATM – getting cash. That will all change with the RTM (Retail-Teller-Machine). It works just like an ATM. Instead of dispensing cash, the RTM prints a...
by Drew Boyd | Oct 20, 2014 | Evaluation Ideas, Idea Generation, Ideation, Innovation Clusters
The only thing worse than having too many emails is getting very long ones. When I open an email and see a long-winded message followed by a chain of other emails that have to be read as well, I dread it. After all, brevity is a virtue, and I value those emails that...
by Drew Boyd | Aug 25, 2014 | Creative Valentines Day, Idea Generation, Ideation, Innovation Clusters
Can you imagine flying in a plane without windows? A design team from Technicon Design in Paris created an interior that displays 360-degree views that are simulated on internal screens from external cameras that capture the surrounding environment in real time. The...
by Drew Boyd | May 12, 2014 | Google, Idea Generation, Innovation Clusters, Innovative Marketing
In 1891, a physical education teacher named James Naismith invented the game of basketball when he nailed two ordinary peach baskets to the wall of a gymnasium. His students loved the game. But, there was a problem. Every time a player shot the ball into the basket,...
by Drew Boyd | Apr 28, 2014 | Idea Generation, Innovation Clusters, Kickstarter, The Wheel
I had just finished a talk on Systematic Inventive Thinking in which I had stressed the usefulness of the Subtraction technique. Just then, a group of seven men approached the stage. They introduced themselves as the management board of Standard Bank of South Africa....
