by Drew Boyd | Dec 9, 2013 | Consultants, Creative Valentines Day, Creativity Tools, Design Thinking, Idea Generation, Innovation Clusters, Jacob Goldenberg
Umbrellas have been around a very long time dating back to the time of the ancient Egyptians. Yet, little has changed to the basic concept…until recently. Here are five examples of innovative umbrellas that could have been invented with one of the techniques of...
by Drew Boyd | Nov 7, 2013 | Consultants, Creativity Tools, Design Thinking, Emergent Customer, Idea Generation, Innovation Clusters, Jacob Goldenberg, Pinterest
It’s official. Twitter is a publicly traded company, and it will face constant pressure to innovate and grow. Let’s look at how innovation methods can be applied to Twitter to find new opportunitues. We’ll apply the five techniques of Systematic...
by Drew Boyd | Oct 7, 2013 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg, Pinterest, Structured Creativity
The new Innovate! Inside the Box app facilitates the use of the creativity method, Systematic Inventive Thinking (SIT). It explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and allows users to...
by Drew Boyd | Sep 16, 2013 | Evaluation Ideas, Ideation, Innovation Clusters
The Subtraction Technique is amazing because of its simplicity and power. It is one of five techniques that form the core of Systematic Inventive Thinking, a method of innovating new products and services. Here is a classic example of how it can completely reframe how...
by Drew Boyd | Aug 12, 2013 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Jacob Goldenberg
Check out this clever interpretation of Inside the Box, now appearing in Spirit Magazine, the inflight magazine of Southwest Airlines.
by Drew Boyd | Jul 15, 2013 | Idea Generation, Innovation Clusters
When you use Subtraction, you don’t always have to eliminate the component. There is also what we call “Partial Subtraction.” It is a valid technique as long as the product or service that remains delivers a new benefit. To deploy Partial Subtraction, you pick a...
