by Drew Boyd | Jul 6, 2015 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Jared Diamond
Do you remember a time when you were just about to buy something, but at the last minute, you stopped and said, “No, I don’t think I’ll buy this.” So what stopped you? It was most likely because you were worried about something. There was too much risk around the...
by Drew Boyd | Jun 29, 2015 | Advertising Tools, Evaluation Ideas, Google, Jared Diamond
Nielson released its 2015 BREAKTHROUGH INNOVATION REPORT that features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. The report is based on a two year study...
by Drew Boyd | Apr 20, 2015 | Attribute Dependency, Evaluation Ideas, Idea Generation, Ideation, Innovation Clusters, Jared Diamond
Think about how often you push buttons during the normal course of a day, at home, in our car, and elsewhere – elevators, crosswalks, and so on. Did you ever stop to wonder how many of those buttons you push don’t actually work? It’s called a placebo...
by Drew Boyd | Mar 23, 2015 | Attribute Dependency, Evaluation Ideas, Google, Idea Generation, Inside the Box Innovation, Jared Diamond
Training programs, by design, are meant to provoke and cause changes. Changes can be in the skills, attitudes, behaviors, or knowledge of the participants. For leadership training programs, the ability to “think differently” seems to be at the top of many...
by Drew Boyd | Mar 2, 2015 | Evaluation Ideas, Google, Innovation Method, Jared Diamond
I want to be among the first to congratulate Rowan Gibson for his newest book, The 4 Lenses of Innovation, launching today. Here is a brief description (from Amazon): Ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the...
by Drew Boyd | Dec 1, 2014 | Evaluation Ideas, Help, Idea Generation, Jared Diamond, The Wheel
Could creativity be as simple as following templates? In 1914 psychologist Wolfgang Köhler embarked on a series of studies about chimpanzees and their ability to solve problems. He documented the research in his book The Mentality of Apes. In one experiment, he took a...
