The LAB: Innovating Pinterest with Attribute Dependency (September 2012)

by Drew Boyd | Sep 30, 2012 | Creativity Tools, Emergent Customer, Pinterest, Technology

It’s official. Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. “Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web.” How...

Adding Value to Your Marketing Efforts

by Drew Boyd | Sep 10, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Inside the Box Innovation, Pinterest, The Wheel

For information and registration, click here:  Adding Value to Your Marketing Efforts

Innovation Sighting: Apple’s Use of Attribute Dependency in iPhones

by Drew Boyd | Sep 3, 2012 | Creativity Tools, Innovation Method, Innovation Sighting, Innovative Marketing, Pinterest

“The Quiet TimeTM Universal System turns cell phones off automatically in designated areas such as theaters, hospitals, doctor’s offices, and business meeting rooms. Our patented technology converts your incoming calls to text messages and alerts the cell...

Innovation in the Mobile World

by Drew Boyd | Aug 6, 2012 | Advertising Tools, Culture of Innovation, Innovation Sighting, Multiplication, Pinterest

The rapid adoption of smartphones is changing the landscape of the marketing research industry. Last month’s “Market Research in the Mobile World” conference in Cincinnati highlighted many ways the market research industry is trying to adjust. The industry is evolving...

The LAB: Innovating Twitter with S.I.T. (February 2012)

by Drew Boyd | Feb 27, 2012 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Pinterest, Technology

Twitter continues to evolve with some 220 million users tweeting collectively 250 million times a day. It is a vast social network that has become the world’s “listening post” for events happening everywhere. Major news organizations rely on Twitter...

Academic Focus: John Hauser and the MIT Team

by Drew Boyd | Oct 24, 2011 | Academic Focus, Advertising Tools, Evaluation Ideas, Jared Diamond, Pinterest, The Economist

This month’s Academic Focus features Professor John Hauser and the highly-regarded team at MIT. Perhaps no other university in the world stands for innovation as much as this one. MIT is an innovation powerhouse because of the way the faculty looks at innovation...