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How to Involve Customers in the SIT Innovation Process

by Drew Boyd | Aug 4, 2014 | Emergent Customer, Evaluation Ideas, Google, Idea Generation, The Wheel

When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns...

The Subtraction Technique: Reframing Your Business Model

by Drew Boyd | Apr 28, 2014 | Idea Generation, Innovation Clusters, Kickstarter, The Wheel

I had just finished a talk on Systematic Inventive Thinking in which I had stressed the usefulness of the Subtraction technique. Just then, a group of seven men approached the stage. They introduced themselves as the management board of Standard Bank of South Africa....

The Creativity Method of The Beatles

by Drew Boyd | Feb 10, 2014 | Evaluation Ideas, Innovation Method, The Wheel

“As usual, for these co-written things, John often had just the first verse, which was always enough: it was the direction, it was the signpost and it was the inspiration for the whole song. I hate the word but it was the template.” – Paul McCartney...

Innovation Sighting: Task Unification Saves Lives and Money

by Drew Boyd | Dec 2, 2013 | Consultants, Evaluation Ideas, Idea Generation, Ideation, The Wheel

Philips North America announced Fosmo Med, developer of the Maji Intravenous (IV) saline bag, as the grand prize winner of the first-ever Philips Innovation Fellows competition, revealing the technology as the next big, meaningful innovation in health and well-being....

Innovation and Design Thinking: Getting Your Program Started

by Drew Boyd | Nov 25, 2013 | Creative Valentines Day, Evaluation Ideas, Innovation Method, Inside the Box Innovation, The Economist, The Wheel

“Nothing is stronger than habit.” Ovid “The key to success is to make a habit of doing the things you fear.” Vincent Van Gogh This week, we explored the questions related to how as well as key factors in creating an innovation culture. From the Pro’s comments: Francis...

Innovation and Design Thinking: Picking the Best Ideas

by Drew Boyd | Nov 4, 2013 | Creative Valentines Day, Evaluation Ideas, Google, Innovation Method, Inside the Box Innovation, Kickstarter, The Wheel

Systematic methods of innovation and design will help you produce a pipeline of ideas. But this creates a new, maybe tougher problem for the practitioner: How do you pick the right ideas to work on? Filtering ideas is an essential part of the innovation process. You...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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Who are You?

Strategy and Innovation Leaders

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Live Presentations

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About Drew

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
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