by Drew Boyd | Aug 12, 2013 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Jacob Goldenberg
Check out this clever interpretation of Inside the Box, now appearing in Spirit Magazine, the inflight magazine of Southwest Airlines.
by Drew Boyd | May 20, 2013 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Innovation Clusters
The Subtraction tool works by removing elements generally considered essential to the situation. The tool can be used in any marketing communications medium (television, print, and so on). The tool works by drawing your attention to the missing...
by Drew Boyd | Sep 5, 2011 | Evaluation Ideas, Innovation Clusters, Inside the Box Innovation, Subtraction
New research suggests that you are likely to be more creative when you imagine the problem is someone else’s instead of your own. Evan Polman and Kyle Emich describe their studies in their April 2011 article that support this conclusion. In one study, 262...
by Drew Boyd | May 2, 2011 | Creative Valentines Day, Evaluation Ideas, Innovation Clusters, Innovation Method
Companies that struggle with innovation often make up for it by adding features to existing products. They succumb to “feature creep” – the gradual and continuous addition of features and functions though nothing is truly new. While it may look...
by Drew Boyd | Jul 31, 2010 | Innovation Clusters, Technology
A common question about structured innovation is can it be used on services. The answer is yes. A service is the same as a product in many ways, and the approach to using an innovation method like S.I.T. is the same. Let’s consider a service example for this...
