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Innovation Sighting: Street Art Without the Paint

by Drew Boyd | May 23, 2011 | Consultants, Creativity Tools, Ideation, Innovation Clusters

Here is a nice example of the Subtraction tool of the corporate innovation method, S.I.T.. Imagine painting a picture without the paint. From PSFK: From metal to billboards, Portuguese artist Alexandre Farto aka Vhils is regarded for his work across a variety of...

Crowdsourcing and the Task Unification Tool

by Drew Boyd | Nov 29, 2010 | Consultants, Evaluation Ideas, Kickstarter, Subtraction

Crowdsourcing has a crowd of critics. Crowdsourcing is the notion of distributed problem-solving where problems are broadcast to large groups of solvers in the form of an open call for solutions. The belief is that the “wisdom of the crowd” yields superior...

The LAB: Innovating the Blackberry with S.I.T. (November 2010)

by Drew Boyd | Nov 8, 2010 | Consultants, Innovation Method, Innovation Sighting, Technology, The Wheel

Blackberry is taking a shellacking from iPhone and Android. It’s market share has declined 4% in four months. Why? The company drifted from a strategy built around its core competency and is frantically chasing its app-crazed competitors. Though Blackberry...

The LAB: Innovating Retail Selling with Task Unification (September 2010)

by Drew Boyd | Sep 27, 2010 | Consultants, Technology

Task Unification is a great tool when you have a general idea of the direction you want to go or business challenge you are dealing with. It is one of five templates in the Systematic Inventive Thinking method. Like all the templates, it helps regulate and channel the...

Innovation Sighting: Task Unification with Gifts

by Drew Boyd | Jul 12, 2010 | Consultants, Ideation

Task Unification is a hard working innovation tool. Task Unification assigns an additional task to an existing resource or component of the product or service. Here is a clever example from Springwise. It is a service called “Itizen.” It allows you to...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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