by Drew Boyd | Apr 26, 2010 | Consultants, Innovation Clusters, Inside the Box Innovation, Technology
Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an industry that prides itself in tradition, companies must innovate new products and services within those traditions if they want to grow and prosper. For...
by Drew Boyd | Apr 12, 2010 | Innovation Method, Inside the Box Innovation
I am teaching my innovation course, Systematic Innovation Tools, at the University of Cincinnati this month. The course is a fusion of Systematic Inventive Thinking and The Big Picture marketing framework. The Syllabus can be downloaded, but here are some details...
by Drew Boyd | Apr 5, 2010 | Evaluation Ideas, Google, Innovation Method
Here are five things companies need to do to develop the organizational structure, culture, and incentives to encourage successful innovation: 1. Kill Your Innovation Champion: It seems like a great idea to establish an “innovation champion” –...
by Drew Boyd | Mar 15, 2010 | Evaluation Ideas, Innovation Method
Are some customers better than others at developing new concepts? Professor Donna L. Hoffman at the University of California Riverside thinks so. Emergent customers have a unique ability to “wrap their head” around a new concept and improve it. She created a scale to...
by Drew Boyd | Mar 8, 2010 | Design Thinking, Ideation
LG Electronics is about to announce their third annual Design the Future Competition. Last year, more than 800 entries were submitted by consumers with their take on the future of mobile communications. The winning entry is the focus of this month’s Innovation...
