Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants. The information is from students at The University of Cincinnati taking the graduate course, Applied Marketing Innovation. Here is what you will find:
1. Final Exams: Students applied each of the five templates of Systematic Inventive Thinking to the following product categories to create new-to-the-world inventions:
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Athletic Shoe
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Basketball Hoop
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Bed
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Bicycle
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Binoculars
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Blender
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Blow (hair) dryer
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Book
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Calculator
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Camera
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Car Tire
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Chair
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Credit Card
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Electric Toothbrush
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Eyeglasses
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Fan
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Fire Extinguisher
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Fireplace
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Fish Tank
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Flashlight
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Garage Door
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Garden Hose
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Jacket
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Keyboard
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Knife
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Ladder
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Lawnmower
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Mailbox
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Printer
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Purse
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Sink
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Suitcase
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Swing set
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Thermometer
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Umbrella
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Vacuum Cleaner
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Vending machine
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Water fountain
2. Dream Catalog: Working in groups, students created a hypothetical, innovative, futuristic “dream catalog” for a specific category. The catalog depicts new-to-the-world inventions derived from the five templates of innovation. Here are some of the product categories that have been innovated:
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Mobile Phones
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Watches
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Athletic Shoes
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Treadmills
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Bra’s
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Refrigerator
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Gloves
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Irons
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Candles
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Wallet
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Earphones
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Home Lighting
3. Innovation Suppliers: The innovation industry is made up of many different types of consultants, development firms, training firms, academics, researchers, and practitioners. Students created profiles on their assigned supplier. They categorized them by INVENTION, DESIGN, ENGINEERING, or ACTUALIZATION (The I.D.E.A. Model). There are 37 different profiles.
4. Definition of Innovation: How do you define innovation? It depends who you ask. Students found a unique definition of innovation and posted it on the “Definition of Innovation” page.
I plan to continue adding new inventions and information to this wiki from this course and perhaps other courses held by other faculty.
