by Drew Boyd | May 20, 2013 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Innovation Clusters
The Subtraction tool works by removing elements generally considered essential to the situation. The tool can be used in any marketing communications medium (television, print, and so on). The tool works by drawing your attention to the missing...
by Drew Boyd | May 14, 2013 | Evaluation Ideas, Jared Diamond, Kickstarter, The Wheel
Struggling retailer JC Penny hired former Apple executive Ron Johnson as the CEO to save the company. Seventeen months later, he was ousted in what many consider a colossal failure. Why? Not because he failed to take action, but rather because he tried taking the same...
by Drew Boyd | May 6, 2013 | Creativity Tools, Evaluation Ideas, Ideation
Signs are perhaps the most ancient yet still relevant tools of marketing. According to the International Sign Association, signage is the least expensive but most effective form of advertising and can account for half of your customers. Can sign makers use systematic...
by Drew Boyd | Apr 29, 2013 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg, Kickstarter
Systematic Inventive Thinking is not only for inventing new products and services. You can apply it to a variety of functions and processes. SIT is based on the idea that mankind has used distinct patterns when creating new solutions or innovations. These patterns are...
by Drew Boyd | Apr 22, 2013 | Evaluation Ideas, Help, Innovation Sighting, Innovative Marketing, Jared Diamond
Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. The more the listener enjoys what they hear, the stronger the connections are in the region of the brain called the nucleus accumbens. The...
