by Drew Boyd | Apr 9, 2012 | Evaluation Ideas, Google, Kickstarter
Measuring innovation can lead to unintended consequences. Here are eight ways to avoid the traps. 1. Measure innovation alternatives, not just the current program. When assessing the impact of an initiative, always ask, “compared to what?” Don’t fall...
by Drew Boyd | Mar 26, 2012 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
Hewlett Packard’s announcement that it’s combining its PC and printer divisions is meeting skepticism. Larry Dignan, editor-in-chief of ZDNet, had this to say: “Hewlett-Packard says it’s combining its printer and PC divisions partially because...
by Drew Boyd | Mar 19, 2012 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the...
by Drew Boyd | Mar 12, 2012 | Uncategorized
Creating new ideas is the first step to innovation, but it is not enough these days. Marketers need to generate excitement and support for their new opportunity. Don’t make the mistake of thinking “the idea will sell it self.” Just the cleverness of...
by Drew Boyd | Mar 5, 2012 | Uncategorized
Scott Amron is an inventor with a knack for using the Task Unification pattern, one of five in Systematic Inventive Thinking. His most recent is a sticker that turns into a soap under running water. It is called Fruitwash. Once dissolved, the Fruitwash removes wax,...
