by Drew Boyd | Feb 27, 2012 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Pinterest, Technology
Twitter continues to evolve with some 220 million users tweeting collectively 250 million times a day. It is a vast social network that has become the world’s “listening post” for events happening everywhere. Major news organizations rely on Twitter...
by Drew Boyd | Feb 20, 2012 | Evaluation Ideas, Google, Kickstarter
An innovative corporate culture is one that supports the creation of new ideas and the implementation of those ideas. Leaders need to help employees see innovation in the right light. The most innovative companies do the following: 1. See innovation as a competency:...
by Drew Boyd | Feb 13, 2012 | Uncategorized
Executing and launching new products takes financial and human resources. When poor execution delays a product launch, companies are hit with another cost, one which often goes unnoticed. Poor execution delays the revenue stream that a new innovation will earn. Given...
by Drew Boyd | Feb 6, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At $3.5 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use...
by Drew Boyd | Jan 23, 2012 | Creativity Tools, Innovation Sighting, Technology
GPS technology is great at getting you from Point A to Point B. What if you had a system that alerted you to risk of crime, weather, points of interest, and cost savings tips along the way? Microsoft seems headed this way in light of its newly-awarded patent that ties...
