Innovation in Practice Blog
New Course: Marketing Fundamentals on Lynda.com
I'm pleased to announce the release of my latest course, Marketing Fundamentals, at Lynda.com. "Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a...
Innovation Sighting: Subtraction in Commercial Aircraft Cabins
Can you imagine flying in a plane without windows? A design team from Technicon Design in Paris created an interior that displays 360-degree views that are simulated on internal screens from external cameras that capture the surrounding environment in real time. The images displayed in the interior cabin—including the walls and even the ceiling—give passengers the feeling of flying through the air in an invisible vessel.
How to Involve Customers in the SIT Innovation Process
When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns of SIT.
But there’s another important voice in business innovation: the voice of the customer. After all, that’s why you do innovation – to create new value, directly or indirectly, for your customers. A good innovator understands their needs and wants. In this video, I’ll show you four different ways to gain new insights from your customers.
Be Fruitful and Multiply: The Multiplication Technique
This innovation is a classic example of the multiplication technique. The Multiplication Technique is defined as copying an element already existing in the product or service but changing it in some counterintuitive way.
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