by Drew Boyd | Mar 18, 2013 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the...
by Drew Boyd | Mar 11, 2013 | Advertising Tools, Evaluation Ideas, Google, Inside the Box Innovation, Kickstarter
Where does your marketing department fit when it comes to innovation? In their article1, “Improving Marketing’s Contribution to New Product Development,” these author’s offer a dismal view: “The prevailing view in most companies is that...
by Drew Boyd | Feb 11, 2013 | Advertising Tools, Culture of Innovation, Design Thinking, Evaluation Ideas
The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning to a newly-launched product or brand. The Metaphor Tool takes a well-recognized and accepted cultural symbol and manipulates it to connect to the...
by Drew Boyd | Sep 10, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Inside the Box Innovation, Pinterest, The Wheel
For information and registration, click here: Adding Value to Your Marketing Efforts
by Drew Boyd | Aug 27, 2012 | Advertising Tools, Consultants, Innovation Method, Technology
Marketers have such a wide array of social media apps to choose from that it can be overwhelming. Tools such as Go2Web20.net can help sort through the maze and narrow down the search to catergories of apps such as mobile, Facebook, gaming, and so on. But to squeeze...
by Drew Boyd | Aug 6, 2012 | Advertising Tools, Culture of Innovation, Innovation Sighting, Multiplication, Pinterest
The rapid adoption of smartphones is changing the landscape of the marketing research industry. Last month’s “Market Research in the Mobile World” conference in Cincinnati highlighted many ways the market research industry is trying to adjust. The industry is evolving...
