by Drew Boyd | Jul 25, 2011 | Consultants, Creativity Tools, Design Thinking, Google, Innovation Clusters, Inside the Box Innovation, Technology, The Wheel
Corporate training is a $60 billion dollar industry and growing as the economy recovers. As with any industry, significant changes are occurring. Companies spend less on fixed internal resources and are outsourcing more. Learners are changing in the way they learn,...
by Drew Boyd | Jul 18, 2011 | Attribute Dependency, Consultants, Ideation
On average, one of every three bites of food you put in your mouth depends on “animal pollination” – the movement of insects, particularly bees, between plants. They play a crucial role in flowering plant reproduction and in the production of most fruits and...
by Drew Boyd | Jun 27, 2011 | Consultants, Design Thinking, Innovation Sighting, Subtraction, Technology
PharmaBrand Summit 2011 kicks off in Montreux, Switzerland this week. It will bring together senior executives and brand marketers from Europe’s largest pharmaceutical organizations. This year’s theme is: “The arrogance of success is to think that what you...
by Drew Boyd | May 23, 2011 | Consultants, Creativity Tools, Ideation, Innovation Clusters
Here is a nice example of the Subtraction tool of the corporate innovation method, S.I.T.. Imagine painting a picture without the paint. From PSFK: From metal to billboards, Portuguese artist Alexandre Farto aka Vhils is regarded for his work across a variety of...
by Drew Boyd | Apr 25, 2011 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
The cosmetic industry thrives on innovation and fashion design especially in the areas of product development and retail merchandising. It generates nearly US$200 billion worldwide and is growing. For this month’s LAB, we will use the corporate innovation...
by Drew Boyd | Apr 4, 2011 | Attribute Dependency, Consultants, Culture of Innovation
The Metaphor is the most commonly used – and abused – tool in marketing communications, especially in western cultures. It is a great way to attach meaning to a newly-launched product or brand. But some approaches are more effective than others. The tool...
