by Drew Boyd | Nov 12, 2018 | Evaluation Ideas, The Economist
I’m thrilled to let you know my new book, So You Want to Be a Professor: How to Land Your Dream Job in Academia, just launched! If you or someone you know ever considered teaching, I hope you read this book. But first, I’d like to share why I wrote it....
by Drew Boyd | Nov 5, 2018 | Evaluation Ideas
I am excited to announce a new book that was just released by my friend and colleague, Dawn Graham. Switchers is the first book written specifically for the career changer, to help them to realize their dream of landing in a new industry or function.The first step is...
by Drew Boyd | Jun 1, 2017 | Evaluation Ideas, Google, Inside the Box Innovation, The Wheel
Innovation is the process of taking an idea and putting it into practice. Creativity, on the other hand, is what you do in your head to generate the idea, an idea that meets three criteria. An innovative idea must be new, useful, and surprising. New means that no one...
by Drew Boyd | May 8, 2017 | Creative Valentines Day, Evaluation Ideas, Innovation Method, The Economist, Uncategorized
Recently, I was delighted to receive a message from my friend, Frank Grunwald, Visiting Lecturer at Purdue University, telling me of his plans to incorporate Systematic Inventive Thinking into his spring Industrial Design course. An expert industrial designer himself,...
by Drew Boyd | Mar 20, 2017 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Google, Kickstarter
by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model...
by Drew Boyd | Sep 20, 2016 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Innovative Marketing, Jared Diamond
Apple’s successful launch of the iPhone 7 and 7 Plus leaves people wondering if the superstar company has lost its innovative edge. The market is anxious for Apple’s next big instead of incremental improvements to existing products. I don’t believe Apple has...
