by Drew Boyd | Apr 29, 2013 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg, Kickstarter
Systematic Inventive Thinking is not only for inventing new products and services. You can apply it to a variety of functions and processes. SIT is based on the idea that mankind has used distinct patterns when creating new solutions or innovations. These patterns are...
by Drew Boyd | Apr 22, 2013 | Evaluation Ideas, Help, Innovation Sighting, Innovative Marketing, Jared Diamond
Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. The more the listener enjoys what they hear, the stronger the connections are in the region of the brain called the nucleus accumbens. The...
by Drew Boyd | Apr 15, 2013 | Academic Focus, Creative Valentines Day, Evaluation Ideas, Inside the Box Innovation, The Economist
The University of Cincinnati announced it will launch its first Massive Open Online Course (called MOOC) next fall. It will be the first MOOC to teach Systematic Inventive Thinking (S.I.T.), an innovation method based on templates. MOOCs are unique because they allow...
by Drew Boyd | Apr 1, 2013 | Evaluation Ideas, Help, Jared Diamond
How we judge a creative idea is affected by how we perceive its inventor. Without realizing it, we may overvalue or undervalue a new concept and make poor choices in the product development process as a result. Researchers Izabela Lebuda and Maciej Karwowski1 studied...
by Drew Boyd | Mar 25, 2013 | Academic Focus, Creative Valentines Day, Evaluation Ideas, Inside the Box Innovation, Subtraction, The Economist
The University of Deusto business school is offering a masters degree in business innovation (MBI) that I believe serves as an excellent role model for other schools. It is unique because it focuses on three foundations: The Approach to Observation: Business...
by Drew Boyd | Mar 18, 2013 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the...
