by Drew Boyd | Oct 23, 2017 | Google, Ideation, Innovation Clusters, Innovation Method
Few activities are more iconic to American football than the huddle. Bill Pennington, in his New York Times article, “Ready, Set, Gone! The N.F.L.’s Disappearing Huddle” thoughtfully fills out the history, the heritage, and the slow disappearance of this classic...
by Drew Boyd | Jun 1, 2017 | Evaluation Ideas, Google, Inside the Box Innovation, The Wheel
Innovation is the process of taking an idea and putting it into practice. Creativity, on the other hand, is what you do in your head to generate the idea, an idea that meets three criteria. An innovative idea must be new, useful, and surprising. New means that no one...
by Drew Boyd | Apr 27, 2017 | Google, Innovation Method, Jared Diamond, Structured Creativity
By Carol Ozemhoya, Contributing Editor at Vector Some people worry about technology costing people jobs and taking over the world as has been portrayed in many major motion pictures, such as the “Matrix” series. But in reality, a lot of the advances in technology have...
by Drew Boyd | Mar 20, 2017 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Google, Kickstarter
by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model...
by Drew Boyd | Aug 8, 2016 | Evaluation Ideas, Google, Jared Diamond, Kickstarter, Subtraction
A SIMPLE FORMULA AND SET OF TOOLS FOR FACING AND EMBRACING DISRUPTION AND RADICAL CHANGE Technology, globalization, economic shifts, geopolitical shocks, and, yes, management thought leaders over the past 30 years have set in motion a continuous onslaught of radical,...
by Drew Boyd | May 30, 2016 | Advertising Tools, Creative Valentines Day, Evaluation Ideas, Google
What products or services have you purchased that are your absolute favorites? Can think of a few? My bet is that you can think of a few because those products did everything and more than what you expected. Your satisfaction after consuming those products is very...
