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Innovate to Reduce Your Customer’s Risk

Innovate to Reduce Your Customer’s Risk

by Drew Boyd | Jul 6, 2015 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Jared Diamond

Do you remember a time when you were just about to buy something, but at the last minute, you stopped and said, “No, I don’t think I’ll buy this.” So what stopped you? It was most likely because you were worried about something. There was too much risk around the...
The Second Direction of Innovation

The Second Direction of Innovation

by Drew Boyd | May 19, 2015 | Evaluation Ideas, Idea Generation, Innovation Method, The Wheel

Innovation is the process of taking an idea and putting it into practice. Creativity, on the other hand, is what you do in your head to generate the idea, an idea that meets three criteria: an innovative idea must be new, useful, and surprising. New means that no one...

Which SIT Technique Should I Use?

by Drew Boyd | May 6, 2015 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg

SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One of the challenges you can have is deciding which technique to use. So here are some rules of thumb to get you started. At the start of any project, I generally...

Innovation Sighting: Buttons That Lie and the Subtraction Technique

by Drew Boyd | Apr 20, 2015 | Attribute Dependency, Evaluation Ideas, Idea Generation, Ideation, Innovation Clusters, Jared Diamond

Think about how often you push buttons during the normal course of a day, at home, in our car, and elsewhere – elevators, crosswalks, and so on. Did you ever stop to wonder how many of those buttons you push don’t actually work? It’s called a placebo...

Innovation Sighting: Tales of Things

by Drew Boyd | Apr 6, 2015 | Attribute Dependency, Consultants, Idea Generation, Ideation, Innovation Sighting

One way you can use the Task Unification Technique is to make an internal component take on the function of an external component in a Closed World. In effect, the internal component “steals” the external component’s function. Five universities in the United Kingdom...

Contradictions: A Pathway to Creativity

by Drew Boyd | Mar 30, 2015 | Attribute Dependency, Consultants, Idea Generation

Some people regard the Spanish Civil War as a romantic war, one in which many idealistic men and women were prepared to sacrifice their lives for what they perceived as the social good. But as Hector, Prince of Troy, said, “There is nothing poetic in death.” In less...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

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  2. custom engraving raleigh on The LAB: Innovating the Hockey Stick with Attribute Dependency (September 2009)
  3. b on The LAB: Innovating The Kindle with Task Unification (January 2009)
  4. Drew on Academic Focus: University of Colorado at Colorado Springs
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Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

Resources

Applications

Blog

Video Training

LinkedIn Learning

About

The SIT Method

About Drew

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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