by Drew Boyd | Sep 16, 2013 | Evaluation Ideas, Ideation, Innovation Clusters
The Subtraction Technique is amazing because of its simplicity and power. It is one of five techniques that form the core of Systematic Inventive Thinking, a method of innovating new products and services. Here is a classic example of how it can completely reframe how...
by Drew Boyd | Sep 2, 2013 | Attribute Dependency, Consultants, Idea Generation, Ideation
The Task Unification Technique is one of five in the innovation method called Systematic Inventive Thinking. It is defined as "assiging an additional task to an existing resource." It is such a powerful technique because it often leads to Closed World...
by Drew Boyd | May 6, 2013 | Creativity Tools, Evaluation Ideas, Ideation
Signs are perhaps the most ancient yet still relevant tools of marketing. According to the International Sign Association, signage is the least expensive but most effective form of advertising and can account for half of your customers. Can sign makers use systematic...
by Drew Boyd | Apr 8, 2013 | Advertising Tools, Creativity Tools, Ideation
The airline, Samoa Air, sparked outrage with a new pricing policy of charging passengers based on how much they weigh. Chris Langton, the airline’s CEO explained its controversial decision: “People have always traveled on the basis of their seat but as...
by Drew Boyd | Jan 28, 2013 | Creative Valentines Day, Creativity Tools, Ideation, Innovation Sighting
A tell-tale sign of the Attribute Dependency Technique is the word “smart” in any product description. Apple’s new patent for ‘smart shoes’ is a case in point. As reported by PSFK: Apple has patented ‘smart shoes’ that would come with...
by Drew Boyd | Nov 26, 2012 | Creativity Tools, Evaluation Ideas, Ideation, Innovation Sighting
The Attribute Dependency Technique tends to produce innovations that are smart. They seemingly know when to adjust or change in response to a change in something else. It is one of five techniques of the SIT innovation method, and it accounts for a majority of new...
