by Drew Boyd | Feb 8, 2016 | Creative Valentines Day, Evaluation Ideas, Google, Idea Generation, Innovation Method
You’ve heard that old adage – “Don’t judge a book by its cover.” The same holds true in creativity. We want to resist the temptation of judging ideas depending on where it came from. Yet, its very difficult for us to do this. If we like...
by Drew Boyd | Jan 25, 2016 | Evaluation Ideas, Innovation Method, Innovative Marketing, Jared Diamond
People who believe that the wheel is the greatest invention ever assume two things: That it was wholly new when it was invented, and that is was so wonderful that people adopted it immediately. Historically, neither is true. What is true is that three different types...
by Drew Boyd | Jan 18, 2016 | Evaluation Ideas, Innovation Method, Jared Diamond
Imagine you and your colleagues are sitting at a meeting listening to a proposal from one of your suppliers. It’s an interesting proposal about a new innovation that can help you and your team. You have first rights to the new concept before they shop it around to...
by Drew Boyd | Nov 9, 2015 | Advertising Tools, Evaluation Ideas, Google, Idea Generation, Innovation Method
A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship – meaning you’ve been given permission to interact with them. When I say loyal...
by Drew Boyd | Nov 2, 2015 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Innovation Method, Jared Diamond, Subtraction
By John Sweeney & Elena Imaretska One of the most common excuses we hear from folks who are reluctant to embrace innovative thinking is that they “are not creative” or not “right-brain thinkers.” We like to gently remind them that the...
by Drew Boyd | Jul 20, 2015 | Evaluation Ideas, Google, Innovation Method, Innovation Sighting, Kickstarter, Subtraction
In Innovating Out of Crisis, How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing, published by Stone Bridge Press, Berkeley, California, Shigetaka Komori, FUJIFILM Holdings Corporation Chairman and CEO, recounts how he was inspired to lead...
