by Drew Boyd | Apr 27, 2017 | Google, Innovation Method, Jared Diamond, Structured Creativity
By Carol Ozemhoya, Contributing Editor at Vector Some people worry about technology costing people jobs and taking over the world as has been portrayed in many major motion pictures, such as the “Matrix” series. But in reality, a lot of the advances in technology have...
by Drew Boyd | Sep 20, 2016 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Innovative Marketing, Jared Diamond
Apple’s successful launch of the iPhone 7 and 7 Plus leaves people wondering if the superstar company has lost its innovative edge. The market is anxious for Apple’s next big instead of incremental improvements to existing products. I don’t believe Apple has...
by Drew Boyd | Aug 8, 2016 | Evaluation Ideas, Google, Jared Diamond, Kickstarter, Subtraction
A SIMPLE FORMULA AND SET OF TOOLS FOR FACING AND EMBRACING DISRUPTION AND RADICAL CHANGE Technology, globalization, economic shifts, geopolitical shocks, and, yes, management thought leaders over the past 30 years have set in motion a continuous onslaught of radical,...
by Drew Boyd | Jan 25, 2016 | Evaluation Ideas, Innovation Method, Innovative Marketing, Jared Diamond
People who believe that the wheel is the greatest invention ever assume two things: That it was wholly new when it was invented, and that is was so wonderful that people adopted it immediately. Historically, neither is true. What is true is that three different types...
by Drew Boyd | Jan 18, 2016 | Evaluation Ideas, Innovation Method, Jared Diamond
Imagine you and your colleagues are sitting at a meeting listening to a proposal from one of your suppliers. It’s an interesting proposal about a new innovation that can help you and your team. You have first rights to the new concept before they shop it around to...
by Drew Boyd | Jan 4, 2016 | Evaluation Ideas, Google, Jared Diamond, Kickstarter, The Economist
Imagine your marketing team comes up with an idea for a great new product. You absolutely love it. But when you start shopping the idea around the building, you get some very strange looks from people. People are resisting the idea, and you and your team are getting...
