It’s time to put innovation into practice.
LG Mobile Phones, the fastest growing mobile phone brand in North America, is partnering with crowdSPRING, an online marketplace for creative services, to announce a new competition to define the future of personal mobile communication. U.S. residents age 18 and over can have a chance to design their vision of the next revolutionary LG mobile phone and compete for more than $80,000 in awards. See https://www.crowdspring.com/LG for details on how to submit your ideas.
Here is how submissions will be judged:
- Need Fulfillment / Market Potential (40% weight): How well does the phone address general consumer needs / frustrations?
- Creativity / Originality / Innovation (30% weight): Is the idea / design unique? Does the concept convey WOW or game-changing characteristics?
- Feasibility (20% weight): Can this idea / product be realistically implemented with current or near-future technology?
- Polish and Appeal (10% weight): Is the idea easy to understand and aesthetically appealing? Does it have images illustrating usage scenarios?
So how do you create the future of mobile communications? You innovate using a systematic method. Here is my suggested approach. You can also listen to my podcast that leads you through it step-by-step. If you have never used or tried a systematic method of ideating, this is an excellent time to do so. You could win some serious money.
Competition Details
Eligibility:
Any U.S. resident that is 18 years (or age of majority in state of residence) and older
Start and End Dates: April 20, 2009 @ 12:00 a.m. (midnight) PST – June 7, 2009 @ 11:59 p.m. (midnight) PST
Winners will be announced on July 7, 2009 at www.crowdspring.com/LG/winners
Prizes:
- First Place:
$20,000 Cash Award - Second Place:
$10,000 Cash Award - Third Place:
$5,000 Cash Award - 40 Honorable Mentions:
$1,000 Cash Award + 1 LG U.S. Phone (A.R.V. of $300)
