Water that follows the path of least resistance is the easiest route to arrive at its final destination. The same can be said about our minds, too, which tend to take the path of least resistance. In other words, we lean into taking avenues familiar to us.
However, most creative ideas come from following the path of most resistance, not the least resistance. The best innovators are those comfortable with recognizing and looking for the more difficult, tortuous path. This is why we need to push our brains a little bit further if we want to boost our creativity.
In this episode, let’s talk about what it means to take a little risk when you want to be more creative, and particularly, what it means to you in practice. We also discuss the two important principles from the world of consumer behavior research-based principles that account for why most of us tend to take the path of least resistance and how we can use the SIT method to ultimately lead to some powerful ideas you wouldn’t have come up with otherwise.
In this episode you’ll hear:
- The path of most resistance is a principle of the SIT method
- The Principle of Cognitive Efficiency
- The Principle of Knowledge Accessibility
- Matching two unrelated things together to create the most resistance
- What it looks like to take the path of most resistance