Episode 091: Don’t Be Fooled When Assessing Creative Work

by | May 9, 2022 | Inside the Box Innovation, Podcast | 0 comments

Ever said, “I’ll know it when I see it?”

I said this recently to a salesperson in an art gallery. I wasn’t looking for anything in particular but knew that if there was something I really liked and was interested in, it would jump out at me. I’m sure you’ve done the same.

Well, sometimes our judgments aren’t quite right. We may not be as good at assessing creative work as we think. In this episode, I discuss this and give some reflections on the matter that may surprise you. Join me!

In this episode you’ll hear:

  1. How we judge a creative idea is affected by how we perceive its inventor.
  2. A study on how the gender of an inventor and the uniqueness of his or her name affects one’s perception of the invention itself. 
  3. Where we see bias in the world of innovation.
  4. Why I keep ideas anonymous in my creative work.
  5. A mental trick that can help you remove implicit bias.

Resources from this episode:

Research: Izabela Lebuda and Maciej Karwowski