Episode 061: Mayochup – The Act of Creation in Food Flavors

Episode 60: Elephants and Mice – Creative Lessons from Nature
September 20, 2021
Episode 062: The Creativity Crystal Ball – How to Improve the Quality of Your Ideas
October 4, 2021

Episode 061: Mayochup – The Act of Creation in Food Flavors

Creativity is nothing more than the collision of two previously unrelated things.

To be creative, you simply have to take two things that don’t belong together, mash them up, and figure out what they make. However, the key here is that the end result must be useful.

Sure, you can take any two objects, smash them together, and come up with something creative. The problem is, it might have no use. If this is the case, you’ve gone too far.

So, in this episode, I want to teach you how to make sure you err on the side of being useful. I explain the product that inspired me to think deeper into this idea and delve into the SIT method once again to show you how to be truly innovative.

In this episode you’ll hear:

  1. What “Mayochup” is.
  2. Why food flavor combination is nothing new.
  3. How cognitive fixedness is a barrier to true creativity.
  4. Why creativity doesn’t always equal usefulness.
  5. Innovation=creativity+usefulness.
  6. How the SIT method empowers you to routinely create high-quality ideas.

Resources from this episode:

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