Episode 066: Never Look Inside a Woman’s Purse – Unless You Want to be More Creative

by | Nov 1, 2021 | Podcast, Systematic Growth | 0 comments

There’s an old saying that goes like this: “Never look inside a woman’s purse.”

Boy, do I know that to be true! I do everything I can to not look inside my wife’s purse because, when I do, it’s horrifying. It’s truly mass chaos in there.

But, what does any of this have to do with creativity? That’s what we are discussing in today’s episode. We’re going to look around a woman’s purse and see what creative lessons we can take from it.

Tune in to join me!

In this episode you’ll hear:

  1. How a woman’s purse is like a bridge.
  2. What smartphones and purses have in common.
  3. How to apply the task unification technique to a woman’s purse.
  4. What the “circle of preparedness” is.
  5. A personal story about innovating a purse.

Resources from this episode:

Downloadable scorecard to rate your idea