Innovation Sighting: Multiplication at Taylor Guitars

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July 12, 2009
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July 26, 2009

Innovation Sighting: Multiplication at Taylor Guitars

Here is an example of the Multiplication Template, one of five in the corporate innovation method called S.I.T.. It is from the Taylor Guitars, one of the leading companies in the category and one of the most innovative. The Multiplication Template makes copies of components but changes the copies in some way from the original. Taylor has multiplied the pickguard of their electric guitar series, but changed the configuration with different styles of magnetic pickups (the part that translates the sound from the strings). It is a clever idea because guitar owners can re-configure their guitar for different playing situations. It helps Taylor Guitar extend their product reach into the aftermarket for guitar parts and maintain a more loyal following of customers.

Here is an example of the Multiplication Template, one of five in the corporate innovation method called S.I.T..  It is from the Taylor Guitars, one of the leading companies in the category and one of the most innovative.  The Multiplication Template makes copies of components but changes the copies in some way from the original.  Taylor has multiplied the pickguard of their electric guitar series, but changed the configuration with different styles of magnetic pickups (the part that translates the sound from the strings).  It is a clever idea because guitar owners can re-configure their guitar for different playing situations.  It helps Taylor Guitar extend their product reach into the aftermarket for guitar parts and maintain a more loyal following of customers.