This valuable simulation was recently published by my friend and colleague, Marta Dapena-Baron, of The Big Picture Partners.
This multiplayer training simulation brings to life the concept of value proposition motivating players to consider how their brands’ value propositions affect both business outcomes and brand value.
This simulation puts the user in charge of a robotics company as it prepares to launch a general surgery solution . Winning against other robotics competitors and other surgical techniques requires analyzing customer preferences in the category, considering the brand’s and competitors’ core competences, and then crafting and executing a value proposition. Going beyond writing a value proposition to visualizing it, offers tremendous insights for both students and business practitioners.
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