Systematic Persuasion: An Innovator’s Second Most Important Tool

by | Sep 8, 2014 | Uncategorized | 0 comments

Just as there are five techniques of systematic innovation, there are six universal principles of persuasion. These principles help people know when it’s appropriate to say ‘yes’ to a request. For innovators, creating great ideas is the first imperative. But then the hard part starts – how to align and convice others of the value of your idea.

Take a look at this Infographic and YouTube video that explain the Six Universal Principles of Persuasion.