by Drew Boyd | May 16, 2016 | Advertising Tools, Evaluation Ideas, Google, Kickstarter
Have you ever heard the expression, “Riding on the Coattails of Others?” What it means is – achieving success by associating with other people or groups. In sales and marketing, it’s another great way to create opportunities and improve your sales...
by Drew Boyd | Feb 22, 2016 | Consultants, Idea Generation, Ideation
The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. It’s one of five techniques in the SIT Innovation Method. Task Unification is defined as: assigning an additional task to an existing resource. That...
by Drew Boyd | May 12, 2014 | Google, Idea Generation, Innovation Clusters, Innovative Marketing
In 1891, a physical education teacher named James Naismith invented the game of basketball when he nailed two ordinary peach baskets to the wall of a gymnasium. His students loved the game. But, there was a problem. Every time a player shot the ball into the basket,...
by Drew Boyd | Jan 13, 2014 | Creativity Tools, Evaluation Ideas, Innovation Sighting, Innovative Marketing, Multiplication, Pinterest
One way to develop your expertise in SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products...
by Drew Boyd | Dec 30, 2013 | Google, Innovation Method, Innovation Sighting, Innovative Marketing
The end of the year is a popular time to publish lists of all sorts. A quick glance at CNN, for example, revealed lists such as “75 Amazing Sports Moments,” “The 50 Best Android Apps,” “8 Very Old Sites in the New World,” and many...
