by Drew Boyd | Nov 7, 2013 | Consultants, Creativity Tools, Design Thinking, Emergent Customer, Idea Generation, Innovation Clusters, Jacob Goldenberg, Pinterest
It’s official. Twitter is a publicly traded company, and it will face constant pressure to innovate and grow. Let’s look at how innovation methods can be applied to Twitter to find new opportunitues. We’ll apply the five techniques of Systematic...
by Drew Boyd | Nov 5, 2013 | Evaluation Ideas, Idea Generation, Kickstarter
As Albert Einstein noted, one cannot solve a problem with the same thinking that created it. That seems to be Blackberry’s predicament as it faces another drop in its stock value. However, with a fresh investment by Fairfax Holdings and a new CEO, Blackberry may have...
by Drew Boyd | Sep 16, 2013 | Evaluation Ideas, Ideation, Innovation Clusters
The Subtraction Technique is amazing because of its simplicity and power. It is one of five techniques that form the core of Systematic Inventive Thinking, a method of innovating new products and services. Here is a classic example of how it can completely reframe how...
by Drew Boyd | Jul 15, 2013 | Idea Generation, Innovation Clusters
When you use Subtraction, you don’t always have to eliminate the component. There is also what we call “Partial Subtraction.” It is a valid technique as long as the product or service that remains delivers a new benefit. To deploy Partial Subtraction, you pick a...
by Drew Boyd | Jan 9, 2012 | Evaluation Ideas, Google, Innovation Sighting, Kickstarter
Read this partial list of core competencies for a particular firm and try to guess what industry it is in: Consumer insights: understanding what consumer want Design: making things easy to use Innovation: coming up with new ideas routinely Systems integration: making...
