According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to find a way to kill the Aedes Aegypti mosquito. Two marketing agencies in Brazil have designed a novel way to do just that. They call it The Mosquito...
The division technique works by dividing a product or its components functionally or physically and then rearranging them back into the product. Division is a powerful technique in the SIT Method because it forces you to break fixedness, especially structural...
I love umbrellas and the many versions that demonstrate the five patterns of Systematic Inventive Thinking. Here’s a new one that demonstrates the Task Unification pattern. Task Unification is defined as: assigning an additional task to an existing resource....
The Task Unification Technique is one of five in the SIT methodology, and it produces remarkable clever ideas – the ones that make you slap your forehead and say, “Gee, why didn’t I think of that?” Task Unification is defined as: assigning an...
Today is Valentine’s Day, and to celebrate, here are ten creative ways to show how much you love your partner. I generated some of these for a TV interview yesterday on FOX19-WXIX morning news is Cincinnati. They wanted me to share how to use S.I.T. to be more...
