by Drew Boyd | Feb 8, 2016 | Creative Valentines Day, Evaluation Ideas, Google, Idea Generation, Innovation Method
You’ve heard that old adage – “Don’t judge a book by its cover.” The same holds true in creativity. We want to resist the temptation of judging ideas depending on where it came from. Yet, its very difficult for us to do this. If we like...
by Drew Boyd | Feb 1, 2016 | Evaluation Ideas, Idea Generation, Kickstarter, Subtraction
A clever way to find new growth is to change your market category or create a new one. When you create or change your category, you’re redefining the boundaries of your market space, and that opens your eyes to new targets of opportunity. Let’s look at how to do it....
by Drew Boyd | Jan 25, 2016 | Evaluation Ideas, Innovation Method, Innovative Marketing, Jared Diamond
People who believe that the wheel is the greatest invention ever assume two things: That it was wholly new when it was invented, and that is was so wonderful that people adopted it immediately. Historically, neither is true. What is true is that three different types...
by Drew Boyd | Nov 9, 2015 | Advertising Tools, Evaluation Ideas, Google, Idea Generation, Innovation Method
A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship – meaning you’ve been given permission to interact with them. When I say loyal...
by Drew Boyd | Oct 26, 2015 | Creativity Tools, Evaluation Ideas, Idea Generation, Innovation Sighting
When using the Attribute Dependency technique, you’ll reach a point in the function follows form process where it’s time to make adaptations to your concept. That’s where you try to improve the concept and put more definition around it. One way to make adaptations...
