by Drew Boyd | Oct 19, 2015 | Attribute Dependency, Design Thinking, Evaluation Ideas, Idea Generation
Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The flag is upside down. You’d notice it right away because it’s not in its usual position that you have seen hundreds of times before. We all have this...
by Drew Boyd | Sep 14, 2015 | Attribute Dependency, Consultants, Evaluation Ideas, Help, Idea Generation, Innovation Clusters
On any given day, it’s estimated that 1 in 25 hospital patients in the U.S. has at least one healthcare-associated infection (HAI), according to the Centers for Disease Control and Prevention. That includes pneumonia; gastrointestinal illness; or infections of the...
by Drew Boyd | Sep 8, 2015 | Attribute Dependency, Evaluation Ideas, Idea Generation, Jared Diamond
Taylor Mallory Holland at Content Standard wrote this insightful article how tight deadlines can have both a positive and a negative affect on creativity. From her article: Dr. Richard Boyatzis, a professor of organizational behavior, psychology and cognitive science,...
by Drew Boyd | Aug 24, 2015 | Advertising Tools, Evaluation Ideas, Google
Think about the last time you bought a car or perhaps a computer. Now, think about the next time you’ll buy one of those items. Are you going to do it exactly the same way as before? If you’re like most consumers, the answer is probably not. That’s because you learned...
by Drew Boyd | Aug 17, 2015 | Creative Valentines Day, Creativity Tools, Evaluation Ideas, Idea Generation, Ideation
Here’s a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It’s a great tool to make products and services that are “smart.” They adjust and learn, then adapt...
