by Drew Boyd | Nov 7, 2013 | Consultants, Creativity Tools, Design Thinking, Emergent Customer, Idea Generation, Innovation Clusters, Jacob Goldenberg, Pinterest
It’s official. Twitter is a publicly traded company, and it will face constant pressure to innovate and grow. Let’s look at how innovation methods can be applied to Twitter to find new opportunitues. We’ll apply the five techniques of Systematic...
by Drew Boyd | Oct 14, 2013 | Attribute Dependency, Creative Valentines Day, Evaluation Ideas, Innovation Method, Inside the Box Innovation, The Economist
The terms innovation and design thinking are used so often in so many different contexts, often interchanged, and sometimes misused. What do they really mean? More importantly, how do they relate to each other? These questions set the stage for “Innovation and Design...
by Drew Boyd | Sep 30, 2013 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Inside the Box Innovation, Pinterest, The Economist
The University of Cincinnati’s first Massive Open Online Course begins next week, October 7th. The course is free and open to all. You should take this course because 1. you can do it even while you are traveling, and 2. ALL the content is optional. Just surf...
by Drew Boyd | Dec 10, 2012 | Evaluation Ideas, Google, Jared Diamond
New research from Johns Hopkins University suggests that having our ideas rejected tends to boost our creativity output. Sharon Kim and her colleagues found that when most of us experience rejection, it can actually enhance our creativity, depending on how we respond...
by Drew Boyd | Aug 27, 2012 | Advertising Tools, Consultants, Innovation Method, Technology
Marketers have such a wide array of social media apps to choose from that it can be overwhelming. Tools such as Go2Web20.net can help sort through the maze and narrow down the search to catergories of apps such as mobile, Facebook, gaming, and so on. But to squeeze...
