Innovation in Practice Blog

April 17, 2017

Innovation Leadership: Managing Your Resources

As an innovation leader, you are now responsible for a bundle of resources that you’ll need to get the job done. Those resources include human resources – […]
April 4, 2017

Innovation Sighting: The Mahabis Slipper and the Division Technique

We all know the endless kick-on, kick-off routine associated with that perfectly comfortable pair of house slippers. Our days are filled with quick trips to the […]
March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 13, 2017

Getting the Right Talent for Innovation

Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 22, 2017

Marketing Innovation: Don’t Fight Water and the Inversion Tool

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. […]
February 14, 2017

Valentine’s Day: Creative Gifts and Most Popular Picks

A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, […]
February 7, 2017

Learn to Gain a New Perspective

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
November 21, 2016

The SIT Patterns in Thanksgiving Cooking Gadgets

by Darla Wilkinson (darla@drewboyd.com) For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours […]
July 4, 2016

Using Systematic Innovation on Digital Assets

The SIT method is great for creating exciting new products and services. Now I want to show you how to apply these techniques to digital assets. For […]
February 14, 2016

10 Valentine’s Day Surprises Created With S.I.T.

Today is Valentine's Day, and to celebrate, here are ten creative ways to show how much you love your partner. I generated some of these for a TV interview yesterday on FOX19-WXIX morning news is Cincinnati. They wanted me to share how to use S.I.T. to be more creative on this special day. So here is my extended list:
October 26, 2015

The Three Faces of Attribute Dependency

When using the Attribute Dependency technique, you’ll reach a point in the function follows form process where it’s time to make adaptations to your concept. That’s where you try to improve the concept and put more definition around it.
August 17, 2015

Innovation Sighting: Adjustable Airline Seats

Engineering firm B/E Aerospace has filed a patent for a “legroom adjustable” seat design that allows flight attendants to move a seat forward or back depending on the size of a passenger, reports the Telegraph.
June 22, 2015

Innovation Training and More From LinkedIn

Learn innovation, group creativity, and much more at Lynda.com, a division of LinkedIn. Check out these courses.
June 15, 2015

The Attribute Dependency Technique: Three Ways to Create Smart Products

One way to make adaptations with Attribute Dependency is to change the type of dependency. There are three ways to do it: passive, active and automatic. Think of these as what has to happen within the product or service for the dependency to take place. Let’s look at each type.
May 6, 2015

Which SIT Technique Should I Use?

SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One of the challenges you can have is deciding which technique to use. So here are some rules of thumb to get you started.
February 16, 2015

Innovation Sighting: Attribute Dependency and World Population

What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org):
January 12, 2015

Innovation Sighting: Kitchen Ovens Using S.I.T.

As a teacher, it's always rewarding to see my students create ideas that eventually make it into the marketplace. Here are some great innovations for the kitchen oven that a group of students created last year, January 2014. Later, we'll compare these to the new innovations announced by Whirlpool at the 2015 Consumer Electronics Show.