by Drew Boyd | Feb 29, 2016 | Uncategorized
Innovation clusters require six key ingredients: skills, accommodating policy framework, infrastructure, low cost structures (in early stages), a good lifestyle offering and serendipity. Clusters are like the companies they host: they change over time, and their long...
by Drew Boyd | Feb 22, 2016 | Consultants, Idea Generation, Ideation
The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. It’s one of five techniques in the SIT Innovation Method. Task Unification is defined as: assigning an additional task to an existing resource. That...
by Drew Boyd | Feb 14, 2016 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg
Today is Valentine’s Day, and to celebrate, here are ten creative ways to show how much you love your partner. I generated some of these for a TV interview yesterday on FOX19-WXIX morning news is Cincinnati. They wanted me to share how to use S.I.T. to be more...
by Drew Boyd | Feb 8, 2016 | Creative Valentines Day, Evaluation Ideas, Google, Idea Generation, Innovation Method
You’ve heard that old adage – “Don’t judge a book by its cover.” The same holds true in creativity. We want to resist the temptation of judging ideas depending on where it came from. Yet, its very difficult for us to do this. If we like...
by Drew Boyd | Feb 1, 2016 | Evaluation Ideas, Idea Generation, Kickstarter, Subtraction
A clever way to find new growth is to change your market category or create a new one. When you create or change your category, you’re redefining the boundaries of your market space, and that opens your eyes to new targets of opportunity. Let’s look at how to do it....
