Innovation in Practice Blog
Innovation’s New World Order
The shifting map of global innovation In the 2015 Global Innovation 1000 study, Strategy&, PwC’s strategy consulting group, provides new insights into the ways corporate innovation spending—which totaled $680 billion last year—has been changing in recent years, and examines the implications both for the future course of global economies and for corporate performance. How and where innovation is performed matters: As Harvard Business School professor Michael Porter, author of classic texts on corporate strategy and the competitive advantage of nations, has noted, “Innovation is the central issue in economic prosperity.”
Your Loyal Customers Love Innovation. Give It to Them
A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship – meaning you’ve been given permission to interact with them. When I say loyal customer, I mean one that buys 100% of the product or service from you and no one else like your main competitors.
An Innovative Mindset: The Foundation for Your Innovative Thinking
If you want to shift your mindset in order to aid your innovative thinking, simply act in accordance with the Big Five, and you will be surprised how much faster and easier it will be for you to maximize the innovative thinking techniques and tools you are utilizing. By practicing, you are exercising your brain networks involved in innovative thinking and strengthening the neural connections that matter. Build a strong foundation for your innovative thinking and relish the results.
The Three Faces of Attribute Dependency
When using the Attribute Dependency technique, you’ll reach a point in the function follows form process where it’s time to make adaptations to your concept. That’s where you try to improve the concept and put more definition around it.
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