by Drew Boyd | Aug 13, 2019 | Attribute Dependency, Idea Generation, Innovation Method, Uncategorized
If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the amazingly creative solutions that moms bring to the table. Do you become the human...
by Drew Boyd | Jun 9, 2017 | Attribute Dependency, Consultants, Creative Valentines Day, Ideation, Pinterest
The rush to put new technology in the home is heating up like never before. Challengersinclude Amazon (Echo), Google (Home), and soon we’ll have Apple’s Siri device. Microsoft can’t be far behind. Now here’s a completely different take on home...
by Drew Boyd | Mar 21, 2016 | Attribute Dependency, Consultants, Idea Generation, Ideation
I love umbrellas and the many versions that demonstrate the five patterns of Systematic Inventive Thinking. Here’s a new one that demonstrates the Task Unification pattern. Task Unification is defined as: assigning an additional task to an existing resource....
by Drew Boyd | Mar 7, 2016 | Advertising Tools, Attribute Dependency, Evaluation Ideas
Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: Unification Activation Metaphor Subtraction Extreme Consequence Absurd Alternative...
by Drew Boyd | Feb 14, 2016 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg
Today is Valentine’s Day, and to celebrate, here are ten creative ways to show how much you love your partner. I generated some of these for a TV interview yesterday on FOX19-WXIX morning news is Cincinnati. They wanted me to share how to use S.I.T. to be more...
by Drew Boyd | Oct 19, 2015 | Attribute Dependency, Design Thinking, Evaluation Ideas, Idea Generation
Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The flag is upside down. You’d notice it right away because it’s not in its usual position that you have seen hundreds of times before. We all have this...
