by Drew Boyd | Mar 18, 2013 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the...
by Drew Boyd | Oct 29, 2012 | Attribute Dependency, Consultants, Creative Valentines Day, Evaluation Ideas, Innovation Sighting
Suppose you're told that three out of four car accidents happen within 25 miles of your home. Are you safer driving away from home? Based on this statistic alone, most people would assume they are safer. But the picture changes when you consider an...
by Drew Boyd | Oct 15, 2012 | Attribute Dependency, Consultants, Ideation, Innovation Sighting
Nissan’s latest innovation takes the lowly car horn and elevates it to the status of “smart.” The 2013 Altima has a new feature that’s likely to surprise buyers. It’s called Easy-Fill Tire Alert. The car’s tire pressure monitoring...
by Drew Boyd | Aug 27, 2012 | Advertising Tools, Consultants, Innovation Method, Technology
Marketers have such a wide array of social media apps to choose from that it can be overwhelming. Tools such as Go2Web20.net can help sort through the maze and narrow down the search to catergories of apps such as mobile, Facebook, gaming, and so on. But to squeeze...
by Drew Boyd | Jul 16, 2012 | Attribute Dependency, Consultants, Jared Diamond
“What’s in a name? That which we call a rose By any other name would smell as sweet.” Romeo and Juliet (II, ii, 1-2) Look at this word, then see what mental picture you get: HAMMER. Like most people, you probably see a person’s hand wrapped...
by Drew Boyd | Jun 25, 2012 | Attribute Dependency, Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Technology
According the Center for the Future of Museums, many non-profit museums in this country are struggling from a broken economic model. Attendance and memberships are declining as consumers are given more choices of how to spend their time. To attract more, museums need...
