by Drew Boyd | Jul 6, 2015 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Jared Diamond
Do you remember a time when you were just about to buy something, but at the last minute, you stopped and said, “No, I don’t think I’ll buy this.” So what stopped you? It was most likely because you were worried about something. There was too much risk around the...
by Drew Boyd | Jun 29, 2015 | Advertising Tools, Evaluation Ideas, Google, Jared Diamond
Nielson released its 2015 BREAKTHROUGH INNOVATION REPORT that features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. The report is based on a two year study...
by Drew Boyd | May 19, 2015 | Evaluation Ideas, Idea Generation, Innovation Method, The Wheel
Innovation is the process of taking an idea and putting it into practice. Creativity, on the other hand, is what you do in your head to generate the idea, an idea that meets three criteria: an innovative idea must be new, useful, and surprising. New means that no one...
by Drew Boyd | May 11, 2015 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. Unification 2. Activation 3. Metaphor 4. Subtraction 5. Extreme Consequence 6....
by Drew Boyd | May 6, 2015 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg
SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One of the challenges you can have is deciding which technique to use. So here are some rules of thumb to get you started. At the start of any project, I generally...
by Drew Boyd | Apr 20, 2015 | Attribute Dependency, Evaluation Ideas, Idea Generation, Ideation, Innovation Clusters, Jared Diamond
Think about how often you push buttons during the normal course of a day, at home, in our car, and elsewhere – elevators, crosswalks, and so on. Did you ever stop to wonder how many of those buttons you push don’t actually work? It’s called a placebo...
