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Why Apple Will Maintain Its Innovation Momentum

Why Apple Will Maintain Its Innovation Momentum

by Drew Boyd | Sep 20, 2016 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Innovative Marketing, Jared Diamond

Apple’s successful launch of the iPhone 7 and 7 Plus leaves people wondering if the superstar company has lost its innovative edge. The market is anxious for Apple’s next big instead of incremental improvements to existing products. I don’t believe Apple has...
The Wheel: A Great Innovation?

The Wheel: A Great Innovation?

by Drew Boyd | Jan 25, 2016 | Evaluation Ideas, Innovation Method, Innovative Marketing, Jared Diamond

People who believe that the wheel is the greatest invention ever assume two things: That it was wholly new when it was invented, and that is was so wonderful that people adopted it immediately. Historically, neither is true. What is true is that three different types...

Teaching Children the S.I.T. Method

by Drew Boyd | Feb 23, 2015 | Evaluation Ideas, Idea Generation, Innovative Marketing, Inside the Box Innovation, Jacob Goldenberg

My seventh-grade son asked me to volunteer at his school to teach something nonacademic and fun, like how to rollerblade, bake cookies, and so on. I called the school and asked if I could teach a course called “How to Be an Inventor.” I had taught Systematic Inventive...

Innovation Sighting: Task Unification in Kitchenware

by Drew Boyd | Oct 27, 2014 | Consultants, Ideation, Innovation Sighting, Innovative Marketing

Many “wearable tech” devices measure the calories you burn in a day. But weight watchers know that’s only half the equation. You also need an accurate count of calories consumed. Now a new device will do just that. It’s called Vessyl, a cup...

The Myth of Serendipitous Innovation

by Drew Boyd | May 12, 2014 | Google, Idea Generation, Innovation Clusters, Innovative Marketing

In 1891, a physical education teacher named James Naismith invented the game of basketball when he nailed two ordinary peach baskets to the wall of a gymnasium. His students loved the game. But, there was a problem. Every time a player shot the ball into the basket,...

Systematic Innovation at the Consumer Electronics Show

by Drew Boyd | Jan 13, 2014 | Creativity Tools, Evaluation Ideas, Innovation Sighting, Innovative Marketing, Multiplication, Pinterest

One way to develop your expertise in SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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  2. custom engraving raleigh on The LAB: Innovating the Hockey Stick with Attribute Dependency (September 2009)
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Who are You?

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513-615-2839
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