by Drew Boyd | Jun 24, 2013 | Evaluation Ideas, Idea Generation, Inside the Box Innovation
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by Drew Boyd | May 27, 2013 | Google, Jared Diamond, Kickstarter, Subtraction
Ninety percent of companies do not ‘as of yet’ have a formal mechanism for incentivizing and rewarding innovation but believe “it’s something we should be doing better”. That is one of the many conclusions in SIT’s latest Insight Paper, How Companies Incentivize...
by Drew Boyd | May 20, 2013 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Innovation Clusters
The Subtraction tool works by removing elements generally considered essential to the situation. The tool can be used in any marketing communications medium (television, print, and so on). The tool works by drawing your attention to the missing...
by Drew Boyd | May 14, 2013 | Evaluation Ideas, Jared Diamond, Kickstarter, The Wheel
Struggling retailer JC Penny hired former Apple executive Ron Johnson as the CEO to save the company. Seventeen months later, he was ousted in what many consider a colossal failure. Why? Not because he failed to take action, but rather because he tried taking the same...
by Drew Boyd | Apr 29, 2013 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg, Kickstarter
Systematic Inventive Thinking is not only for inventing new products and services. You can apply it to a variety of functions and processes. SIT is based on the idea that mankind has used distinct patterns when creating new solutions or innovations. These patterns are...
