by Drew Boyd | Apr 22, 2013 | Evaluation Ideas, Help, Innovation Sighting, Innovative Marketing, Jared Diamond
Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. The more the listener enjoys what they hear, the stronger the connections are in the region of the brain called the nucleus accumbens. The...
by Drew Boyd | Mar 25, 2013 | Academic Focus, Creative Valentines Day, Evaluation Ideas, Inside the Box Innovation, Subtraction, The Economist
The University of Deusto business school is offering a masters degree in business innovation (MBI) that I believe serves as an excellent role model for other schools. It is unique because it focuses on three foundations: The Approach to Observation: Business...
by Drew Boyd | Mar 18, 2013 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the...
by Drew Boyd | Mar 11, 2013 | Advertising Tools, Evaluation Ideas, Google, Inside the Box Innovation, Kickstarter
Where does your marketing department fit when it comes to innovation? In their article1, “Improving Marketing’s Contribution to New Product Development,” these author’s offer a dismal view: “The prevailing view in most companies is that...
by Drew Boyd | Mar 4, 2013 | Evaluation Ideas, Google, Innovation Method, Kickstarter, Subtraction
Dave Lavinsky is a serial entrepreneur who built his own company from the ground up. His book, Start at the End, was a #1 Bestseller on Amazon just one week after it was released. The goal of the book is to learn how to work fewer hours and be efficient when working...
