Innovation in Practice Blog
Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer
by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model...
The SIT Patterns in Thanksgiving Cooking Gadgets
by Darla Wilkinson (darla@drewboyd-com-staging.lvue8dy8-liquidwebsites.com) For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours of slaving away in the kitchen usually seem...
Why Apple Will Maintain Its Innovation Momentum
Apple’s successful launch of the iPhone 7 and 7 Plus leaves people wondering if the superstar company has lost its innovative edge. The market is anxious for Apple’s next big instead of incremental improvements to existing products. I don't believe Apple has lost its...
Innovation Metrics: How to Stay on Track
Before you launch your innovation campaign, you want to set up key performance indicators or KPIs for short. Key performance indicators help you keep track of your overall strategy and your individual innovation programs. They alert you when it’s time to intervene and...
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