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Innovation That Shapes Who We Are

Innovation That Shapes Who We Are

by Drew Boyd | Sep 21, 2015 | Consultants, Evaluation Ideas, Idea Generation, Jared Diamond

When you try on a new piece of clothing, like a shirt or a new jacket, what do you see when you look in the mirror? If you’re like most consumers, you’re not looking at the clothing. Rather, you’re looking at yourself and thinking about how that new clothing fits the...
Innovative Thinking to Control Healthcare-Associated Infections

Innovative Thinking to Control Healthcare-Associated Infections

by Drew Boyd | Sep 14, 2015 | Attribute Dependency, Consultants, Evaluation Ideas, Help, Idea Generation, Innovation Clusters

On any given day, it’s estimated that 1 in 25 hospital patients in the U.S. has at least one healthcare-associated infection (HAI), according to the Centers for Disease Control and Prevention. That includes pneumonia; gastrointestinal illness; or infections of the...

Which SIT Technique Should I Use?

by Drew Boyd | May 6, 2015 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Idea Generation, Innovation Clusters, Inside the Box Innovation, Jacob Goldenberg

SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One of the challenges you can have is deciding which technique to use. So here are some rules of thumb to get you started. At the start of any project, I generally...

Innovation Sighting: Tales of Things

by Drew Boyd | Apr 6, 2015 | Attribute Dependency, Consultants, Idea Generation, Ideation, Innovation Sighting

One way you can use the Task Unification Technique is to make an internal component take on the function of an external component in a Closed World. In effect, the internal component “steals” the external component’s function. Five universities in the United Kingdom...

Contradictions: A Pathway to Creativity

by Drew Boyd | Mar 30, 2015 | Attribute Dependency, Consultants, Idea Generation

Some people regard the Spanish Civil War as a romantic war, one in which many idealistic men and women were prepared to sacrifice their lives for what they perceived as the social good. But as Hector, Prince of Troy, said, “There is nothing poetic in death.” In less...

Marketing Innovation: The Unification Technique in Outdoor Advertising

by Drew Boyd | Mar 16, 2015 | Advertising Tools, Attribute Dependency, Consultants, Creative Valentines Day, Culture of Innovation

The Unification Tool is a tricky but effective tool for outdoor advertising. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

Resources

Applications

Blog

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LinkedIn Learning

About

The SIT Method

About Drew

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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